Case Study: First Presbyterian Church of Atlanta – Digital Engagement for a Historic Congregation
Client: First Presbyterian Church of Atlanta
Industry: Faith-Based / Non-Profit
Services Provided: Digital Marketing, Web Design, Social Media Strategy, Content Creation
Objective: Increase membership, engagement, and event attendance through strategic digital outreach.
The Challenge
As one of the oldest and most prominent churches in midtown Atlanta, First Presbyterian Church of Atlanta needed to modernize its digital presence without losing its historical and spiritual identity. The goal was to better connect with current members, attract new ones—especially younger audiences—and boost participation in services and events.
The Approach
Digital Marketing & Web Design:
I developed a refreshed web design that was both reverent and modern, making event information, livestreams, and resources more accessible. The site was optimized for mobile use and integrated with social platforms and streaming tools.
Social Media Strategy & Content Creation:
Through regular photography, content planning, and campaign development, I helped build a cohesive and engaging digital voice for the church. We highlighted community moments, sermons, upcoming events, and service initiatives across Facebook, Instagram, and YouTube.
Livestream Promotion & Visual Branding:
I provided branded visuals and strategic support to improve livestream visibility, enhancing outreach to remote viewers and consistent online churchgoers.
The Outcome
Increased Membership & Youth Engagement: The revitalized digital presence supported the growth of the youth group and attracted a broader, more diverse audience.
Improved Metrics: Event attendance rose, and YouTube/social media engagement saw measurable increases in both reach and interaction.
Community Connection: The church’s voice online became more vibrant and welcoming, aligning its digital footprint with its mission of faith and outreach.
Conclusion
By blending timeless tradition with modern design, my work with First Presbyterian Church of Atlanta helped reinvigorate a historic institution’s ability to engage and inspire—both in person and online.