Case Study: Kells Sells – Real Estate Branding with Personality
Client: Kells Sells
Locations: Nashville, TN | Atlanta, GA | Los Angeles, CA
Project: Brand Identity Design
Industry: Real Estate
Overview:
Kells Sells is a multi-city real estate powerhouse with thriving business in Nashville, Atlanta, and Los Angeles. Known for her dynamic presence and client-first approach, Kells wanted a brand identity that captured both her expertise in real estate and her magnetic, down-to-earth personality.
The Challenge:
Kells approached me with a vision: to create a brand that would be warm, welcoming, and trustworthy—yet still reflect her stylish, energetic, and fun-loving spirit. She wanted something that would stand out in the real estate market, appeal to both first-time buyers and seasoned homeowners, and ultimately, be unforgettable.
The Approach:
To bring her vision to life, I focused on blending professionalism with personality. I explored design elements that felt both modern and timeless, ensuring the brand would resonate across different markets and demographics. I incorporated:
Real estate motifs such as rooftops, keys, and doorways to ground the design in the industry.
Vibrant, welcoming colors that conveyed approachability and confidence.
A custom logo that balanced sophistication with playful flair—an emblem that truly felt like Kells.
Clean typography paired with creative flourishes to make the brand visually memorable and adaptable across digital and print.
The Result:
The final brand identity delivered exactly what Kells envisioned: a stylish, warm, and memorable presence that feels right at home in every city she serves. The logo acts as a visual handshake—instantly friendly, instantly recognizable.
From business cards to social media, the new Kells Sells branding is cohesive, eye-catching, and uniquely hers. It’s more than just a look—it’s a vibe that says: Kells Sells, and she does it with style.