Client: Solace
Service Provided: Brand Identity & Logo Design
Project Goal: Create an elegant, high-end brand identity for a premium wellness company focused on holistic health.
The Challenge
Solace approached me with a vision: to establish a brand that radiates sophistication, warmth, and trust. As a company rooted in full-spectrum wellness—covering mind, body, and spirit—they needed a visual identity that would reflect their high-end offerings while remaining approachable and calming for their clientele.
The Approach
Discovery & Direction:
We began by exploring the brand’s core values: serenity, luxury, and empowerment through wellness. These values guided every decision, from typography to symbolism, ensuring the identity would speak directly to a discerning and wellness-conscious audience.
Logo Design:
The final logo design [see image above] features an elegant, symmetrical emblem inspired by both lotus and mandala motifs—symbols of balance, growth, and inner peace. The soft gold and warm brown gradient adds depth and luxury, evoking a sense of calm sophistication. Paired with a clean, high-contrast serif font, the overall composition delivers a strong yet graceful presence that instantly commands attention and trust.
The Outcome
Timeless Elegance: The Solace logo captures both strength and serenity, visually embodying the brand’s essence in a single mark.
High-End Feel: The design appeals to premium markets while remaining inclusive and welcoming.
Brand Confidence: The logo instills trust and professionalism, encouraging clients to feel secure and cared for in every Solace experience.
Conclusion
Solace’s brand identity is a testament to the power of thoughtful, intentional design. Through a strong yet graceful logo, we created more than just a visual—it’s a feeling, an experience, and a promise to every client that they are in expert, nurturing hands.