Case Study: U.S. Cabinet Depot – Design That Drives Growth
Client: U.S. Cabinet Depot
Industry: Cabinetry Wholesale
Project Scope: Style & Spec Book Design, Social Media Marketing, Digital Website Art
Objective: Increase sales and elevate brand appeal through dynamic, sales-driven visual design.
The Challenge
U.S. Cabinet Depot, the #1 cabinetry wholesaler in the U.S., needed compelling visuals to match their industry-leading products. With a wide variety of framed and frameless styles, the brand sought to modernize its visual presence and create a more engaging, conversion-focused customer experience across print and digital.
The Approach
To support their expansion goals and boost market impact, I delivered a range of high-quality creative assets:
Style & Spec Book Editorial Design: I crafted clean, on-brand layouts showcasing their full line of cabinets. The designs offered a polished, professional look while simplifying complex information for distributors and customers.
Social Media Marketing Banners: I developed visually striking marketing banners for campaigns promoting new products, promotions, and brand messaging, tailored to contractors and end consumers.
Digital Website Art: Refreshed digital graphics and visuals helped create a more user-friendly and appealing web experience, supporting online engagement and driving conversions.
The Outcome
Sales Growth: The fresh, on-brand visuals contributed directly to an increase in both interest and conversions.
Product Expansion: The company successfully launched multiple new items and options, using the new visuals to spotlight innovation and craftsmanship.
Brand Positioning: U.S. Cabinet Depot strengthened its status as a premier cabinetry supplier, especially within the Atlanta, GA market and beyond.
Conclusion
Through a mix of editorial design, digital marketing visuals, and strategic art direction, I helped U.S. Cabinet Depot amplify its brand voice, better connect with its audience, and support ongoing product expansion in a competitive space.